Measmerize Cookie Policy for both widget and corporate site
Last updated on: May 21, 2025
INTRODUCTION
This Cookie Policy applies to the website www.measmerize.com, and other applications that we manage, where we'll post this Cookie Policy (collectively, the "Website") and for the Measmerize Widget ("Widget"), managed by Measmerize LTD italian branch, whose registered address is Via Francesco Daverio, 6 – 20122 Milan (Italy), and Measmerize LTD UK branch, whose registered address is 2 Hampton Court Road, First Floor, Birmingham (England) B17 9AE ("Measmerize", "we", "us"), as data controllers.
This Cookie Policy describes the use of cookies and other similar technologies within our Website and Widget. This Cookie Policy does not cover any third-party websites, applications and services linked by the Website. We do not approve and are not responsible for the processing of your personal data by these third parties, even if we provide a link to the relevant websites, applications and services. This Cookie Policy integrates the cookie banner shown when first connecting to the Website.
You can set your browser to not accept cookies, as explained below in the section "Cookies Management and Withdrawal of Consent". When cookies are disabled, some functions of our Website may not work properly.
WHAT ARE COOKIES AND OTHER TECHNOLOGIES?
Cookies are small files that websites visited by users send and store on the device used to access those websites. When users return to the same website, the browser recognizes the cookies installed on the device and sends information back to the website that originally created or installed those cookies. Our Website and Widget use different types of cookies and other technologies, as described below.
Depending on the duration, we can classify cookies as follows:
- session cookies, if they are automatically deleted at the end of the session; and
- permanent cookies, if they continue to be stored on the user's device even after the end of the browsing session, for a time set by the cookie creator.
Depending on the origin, we can classify cookies as follows:
- first-party cookies, if they are set and managed directly by the website administrator; and
- third-party cookies, if they are managed by a different domain than the one visited by the user.
Furthermore, depending on their function, we can classify cookies as follows:
- technical cookies, which are necessary for the functioning of the website;
- profiling cookies, whose objective is to create profiles related to the user and send or display advertising messages.
The legal basis for the processing of personal data in connection with technical cookies is our legitimate interest. The legal basis for the processing of personal data in connection with profiling cookies is your consent, which we have obtained either directly from you or through our commercial partners.
We may use web beacons, pixels, plug-ins, device fingerprints and other similar technologies (collectively referred to as "tracking technology") that allow third parties and us to monitor the use of our Website and Widget.
WHAT TYPES OF COOKIES AND SIMILAR TECHNOLOGIES DO WE USE AND WHAT IS THEIR FUNCTION?
Our Website and Widget use technical cookies (as described above), which are necessary for their functioning; these cookies do not collect information for marketing purposes and do not require your consent to be installed.
We also use profiling cookies (as described above), for which we obtain your consent through the cookie banner and/or the cookie settings tool.
The table below shows the list of cookies used by our Website and Widget. We update this table regularly; you can request more information at any time.
Measmerize Widget Cookies
Local Storage (First-party cookies)
| Cookie Name | Provider | Description | Duration |
|---|---|---|---|
| Essential | |||
| measmerize:user:preferences | client.measmerize.com | This cookie contains: • User session identifier, essential for matching recommendations • User preferences, enabling seamless navigation |
6 months |
| measmerize:user:recommendations | client.measmerize.com | This cookie stores information to distinguish between orders | 6 months |
| Analytics | |||
| measmerize:tracking:analytics | client.measmerize.com | This cookie manages the tracking behavior of Google Analytics | 6 months |
| Functional | |||
| measmerize:user:inputs | client.measmerize.com | This cookie stores user inputs, preventing data re-entry | 6 months |
Third-party cookies
| Cookie Name | Provider | Description | Duration |
|---|---|---|---|
| Functional | |||
| measmerize:user:inputs | api.client.measmerize.com | This cookie stores user inputs for recognition | 6 months |
| Analytics | |||
| _ga_xxxxxxxxxxx | google.com | This cookie is set by Google Analytics to maintain the session state | 13 months |
COOKIES MANAGEMENT AND WITHDRAWAL OF CONSENT
If you want to withdraw your consent or change your preferences regarding the use of cookies, you can access the settings by following the instructions given in the section "Cookies Management and Withdrawal of Consent". Also, you can disable cookies through various browser settings.
YOUR RIGHTS RELATED TO PERSONAL DATA PROCESSING
You can exercise your rights related to the processing of your personal data by contacting us. For more information about your rights, visit our Privacy Policy.
DATA CONTROLLER AND CONTACTS
The data controllers of the Website are Measmerize Ltd, Italian branch, registered address Via Francesco Daverio, 6 – 20122 Milan (Italy) and Measmerize LTD UK branch, whose registered address is 2 Hampton Court Road, First Floor, Birmingham (England) B17 9AE.
CHANGES TO THE COOKIE POLICY
We may update this Cookie Policy from time to time; in doing so, we will notify visitors of changes to this Cookie Policy.